The Royalist

The Royalist

Meghan Markle's Brand Faces Speculation as Lilibet-Like Image Appears in Doppelgänger Clothing Brand

Questions have emerged online after a Substack post suggested a child model used in a children’s clothing brand bore a resemblance to Princess Lilibet.

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Wiktoria Gucia and Tom Sykes
Jun 10, 2026
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Meghan Markle’s As Ever brand appears to have a doppelgänger, with strikingly similar branding and imagery that bears an uncanny resemblance to photos of her daughter.

Award-winning journalist Paula Froelich may have unearthed something that would have been better left unnoticed for the Duchess of Sussex. On Sunday, writing on her Uncensored Substack, she highlighted similarities between Meghan’s Montecito-based As Ever brand and San Francisco children’s clothing label Lil Olives, founded by Danya Ghutta.

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